About Fynso

Clarity over
guesswork.

We built Fynso to give every small business owner clarity, confidence, and control over their finances — because the right decision starts with knowing where you stand.

How we got here

It started with
conversations.

Fynso didn't start with a product idea — it started with conversations. We've spoken with tens of thousands of business owners. Different industries. Different stories. But the same feeling.

They were trying to run a business without a clear picture of where they stood. Trying to make tomorrow's decisions using yesterday's numbers. Carrying the weight alone. Reacting instead of preparing. Hoping they were making the right call.

“I just wish I knew where I stood… so I could make decisions with confidence.”

— what we heard, over and over

And that's the moment clarity became our mission. We set out to build the financial partner we kept hearing owners describe — one that keeps a constant pulse on the business, surfaces risks early, and turns complex data into simple, actionable steps.

Because when you can finally see clearly, you don't just react. You prepare. You grow. You lead with confidence. Clarity shouldn't be a luxury — it should be a right.

The reality

Running a business
shouldn't mean running blind.

Most owners spend hours managing finances, reacting to surprises, and making decisions on gut feel instead of clear insight. The numbers tell the story.

10–15 hrsspent managing finances every week
82%of SMB failures are caused by cash flow problems
54%of owners feel blindsided by a financial issue monthly
69%say financial stress impacts their sleep and well-being
70%would decide faster with clearer financial visibility
78%rely on 'gut feel' to make financial decisions
What we believe

A partner in your
corner, 24/7.

Fynso was built to solve the real problems — not just the financial ones, but the mental load of carrying a business. These principles guide everything we build.

Clarity First

Your financial picture should always be clear and simple.

Know where you stand.

Action, Not Noise

Data is useless without direction.

Know what to do next.

Proactive > Reactive

Problems should be spotted early, not after damage is done.

No more surprises.

Simple is Strong

Tools should reduce workload, not add to it.

More time to run the business.

Built for the Owner

We have you in mind every step of the way.

Confidence every day.
Leadership

The people
behind Fynso.

Small business veterans building the AI CFO every owner deserves.

Portrait of Mike Sabia, Co-Founder at Fynso

Mike Sabia

Co-Founder

Started in SMB lending and private credit, where he ran thousands of calls with owner-operators that made one pattern impossible to ignore — even healthy businesses were flying blind on cash, margin, and the decisions that mattered most. That insight sparked Fynso, where he runs GTM.

GTMSalesBusiness Development
Portrait of Ricky Hernandez, Co-Founder at Fynso

Ricky Hernandez

Co-Founder

Engineered systems at scale in healthcare technology, then the ops and data stack behind SMB lending in FinTech. Co-founded Fynso to turn thousands of operator conversations into infrastructure owners can trust every morning.

EngineeringProductArchitecture
Portrait of Steve Bernstein, Chief Revenue Officer at Fynso

Steve Bernstein

Chief Revenue Officer

Two decades helping small businesses grow — from leading regional banking for 20,000+ clients at Wells Fargo and PNC to advising operators on growth strategy. Knows what business owners need because he's spent his career serving them.

GrowthPartnershipsSMB Strategy

Ready to stay
in control?

Get early access to your always-on financial CFO and join a community of business owners taking control of their financial future.

Clarity should not be a luxury. It should be a right.