Why we exist
Your business is always talking. Fynso is how you listen, and how you act.
Our mission is to give every small business a revenue engine: connected to your booking, billing, and bank, and built to turn scattered signals into the moves that keep money moving.
The Invisible Cost of Running Blind
lost every year to no-shows, empty slots, and clients who never come back
Source: Arini.ai, PetDesk, StudioGrowth
of new clients never rebook — most owners don't realize until it's too late
Source: Addo Aesthetics, DoctorLogic, Bain & Company
spent every week on spreadsheets and reports instead of growing the business
Source: SCORE, Accountancy Age
of the schedule sits empty on average — money left on the table every week
Source: Zenoti 2025 Benchmark Report
The most powerful technology was built for enterprises. Appointment businesses got left behind.
Fynso changes that.
Every day, appointment businesses lose revenue to problems they can't see — buried across disconnected tools, spreadsheets, and gut feel. Enterprise companies have had AI solving this for years. Now you do too.
Your data. Your context.
Every insight starts with your real schedule, revenue, and team — not a generic prompt.
Signals that drive action.
Schedules softening, clients lapsing, margins shifting — surfaced before they compound.
You stay in control.
AI drafts the next move. You make the decisions and have the final call — always.
Core Values
The principles behind every decision — from what we build to how we build it.
Clarity Over Complexity
Business software should make things simpler, not harder. Plain language, clear actions, no jargon — built for the person running the business, not the person selling the software.
Speed to Value
Connect in 5 minutes, see signals immediately. No heavy implementation, no consultants, no waiting weeks.
Trust and Security
Your data stays yours. Secure, permissioned access with clear account control — because operators need confidence in how their data is connected and used.
Built for Owners
Every feature ships for the person running the business — not their accountant, not their investors. You come first.
Leadership
The team behind Fynso — SMB veterans building the revenue engine appointment businesses never had.
Mike Sabia
Co-Founder
Started in SMB lending and private credit, where he ran thousands of calls with owner-operators that made one pattern impossible to ignore — every healthy business was flying blind on revenue, cash, or schedule. That insight sparked Fynso, where he runs GTM.
Ricky Hernandez
Co-Founder
Engineered systems at scale in healthcare technology, then the ops and data stack behind SMB lending in FinTech. Co-founded Fynso to turn thousands of operator conversations into infrastructure owners can trust every morning.
Steve Bernstein
Chief Revenue Officer
Two decades helping small businesses grow — from leading regional banking for 20,000+ clients at Wells Fargo and PNC to advising operators on growth strategy. Knows what business owners need because he's spent his career serving them.
Ready to see it
Stop losing revenue you can't see.
Connect your booking, billing, and bank in 5 minutes. See your first revenue insights instantly. Recover what's already slipping through.
No credit card required · Connects in 5 minutes · 14-day free trial
Questions About Fynso
What we build, who we built it for, and how to get started.
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About Fynso
Getting Started
Trust & Security
Can't find what you're looking for? Contact our support team