Fynso vs Boulevard

What is the difference between Fynso and Boulevard?

Boulevard is the booking, payments and client platform many salons, spas and medspas run on, with built-in messaging, marketing and an AI receptionist named Beau. Fynso does not replace it. Fynso is a revenue engine our team sets up and runs on top of the booking system you keep, and it takes responsibility for getting new and past leads booked at every location, then showing you the results against your own records.

The short version: Beau answers your phone and passes interested callers to your team. Fynso is the follow-up that calls and texts every new lead, books them, and is run by our team rather than yours.

What does Boulevard do, according to its own pages?

Boulevard's AI Receptionist page says Beau answers calls at your existing number around the clock, filters spam, and handles common questions using your service menu, hours, location info and policies. You can set Beau to always-on, backup for unanswered calls, or after-hours only. When a caller is ready to book, Beau sends an appointment link with the service requested; otherwise she transfers the call or takes a message, with a summary in your inbox. For medspas, the page says Beau captures the caller's name, contact details and interest and hands that to your staff to follow up. Beau costs $125 a month per location for 200 minutes, then $0.60 a minute.

Boulevard Messages covers two-way texting from a dedicated number per location and automated confirmations, reminders, receipts, rating requests and after-hours auto-responses, starting at $25 a month per location. Boulevard Marketing covers text and email blasts and automated campaigns such as Rescue Lost Clients, Reminder To Book and Fill Slow Days, with reporting on the bookings, completed appointments and revenue they drive. Boulevard AI adds AI help with subject lines, email copy and images.

On Boulevard's pricing page, Premier is $234 a month per location on a limited-time fall offer (normally $293), Prestige is $328 (normally $410), and automated campaigns cost $2 per completed appointment. An Onboarding Specialist helps you set up, and support is by email and live chat.

What does Fynso take on?

Fynso's difference is who does the work. We connect your booking system, agree the wording, contact hours and rules with you location by location, test every path, and measure a baseline before launch. Then our team runs it: monitoring and fixes, a named Fynso operator, a monthly results review (weekly on the Growth Engine) and improvement tests.

Live today, Fynso calls and texts every new lead inside each location's approved hours, books against real availability, sends the confirmation, and hands off to a person on your team with the full history. It also brings back past leads who never booked. Missed-lead and no-show rebooking, member win-back, location comparisons and revenue by location are built during your setup, with a date in your plan.

Every booking is checked against your booking system. Fynso reports what it did and the bookings it confirmed. It does not claim credit for revenue.

Can you use both?

Yes, and most Boulevard businesses should keep Boulevard. Agree who owns each workflow before launch so no client hears from you twice. A clean split: Beau keeps inbound calls, Boulevard Messages keeps reminders for booked appointments, Boulevard's automated campaigns keep current and lapsed clients, and Fynso owns outreach to new leads and past leads who never booked. Agree on the demo which system sends the confirmation for bookings Fynso makes, and how leads Beau captures reach Fynso. We connect your system during setup. Tell us what you use and we will confirm it on the demo.

Which is right for a multi-location business?

If you need a platform to run booking, payments, memberships and client records, that is Boulevard's job, and its Premier plan adds multi-location support and reporting. If you already run on a platform and the gap is that leads are not called back quickly and consistently at every location, Fynso takes that on and answers for the result.

Fynso is also built for the next opening. A new location joins the engine already running, with the same follow-up and rules from day one, at the same per-location price. See pricing, or read how fast to call a new lead.

Competitor details come from Boulevard's public pages, checked October 27, 2026. Book a 20-minute demo.